Starting a business is exhilarating. Unfortunately, the â€œbuild it and they will comeâ€ theory doesn't hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it's time, money or talent.
You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don't always work.
Startup marketing is a whole different science. How so? The secret is properly combining the right channels: Content Marketing and PR.
So, starting from the beginning, here's the complete Startup Marketing Manual.
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